Lexe Heels

Seattle, WA • jUNE 2025

A collaborative brand photography session for Lexe Heels, capturing their innovative new dance shoe in preparation for product and website launch. The shoot brought together dancers and photographers to document the footwear through dynamic performance photography across various dance styles.

Lexe Heels represents a fresh approach to performance footwear, designed for dancers who seek both functionality and style. Being part of a brand's journey from development to launch created an exciting collaborative atmosphere. There's something uniquely energizing about contributing to a company's foundational visual story before it enters the market.

My images from this session have since become part of Lexe Heels' marketing materials and have been embraced by the featured dancers for their promotional use. This project demonstrated the ability to deliver quality commercial photography within a collaborative framework while contributing to an emerging brand's authentic visual narrative.